THE LOGO
The Story Behind the HMS Logo
From mountain streams to the vast ocean, our new logo marks a commitment to connect, understand, and protect our world through stewardship.
Fusing two decades of design expertise with Gemini’s AI insights, this logo represents our evolution. From New Hampshire’s White Mountains to the Seacoast, it’s a modern call to Connect, Understand, and Protect our ecological heritage.
Evolution in motion: our previous identities in reverse-chronological order.
Though I cherish these past iterations, AI represents a generational leap in our capabilities. Much like the transition from horses to cars, it’s a necessary evolution that transforms how we connect with our work and protect our vision for the future.
